USIT or Lose It: A Wisco Girl’s Spontaneous Irish Adventure

I could hear my marketing professor’s voice sounding through the large lecture hall about something to the effect of what targeted advertising was. I wasn’t paying attention, however, but unlike the girl sitting in front of me it wasn’t because I was online clothes shopping at Forever 21, but rather staring intently at my school email desperately waiting for a message I’d been stressing out about for weeks.

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